Uncovered a critical user pathway for home renovation. Designed an end-to-end process for an interactive platform for all stakeholders. Multiple user testing sessions were run to validate design concepts.

Conducted primary and secondary research on food waste in American culture. Identified common food waste patterns in consumer households. Designed a solution aimed and reducing waste. Tested the prototype with multiple users for validation of design concepts.

Compiled a thematic analysis from existing user research. Identified user pain-points in pet adoption. Designed a solution to aggregate search results based on user preferences. Tested design solution with users to validate concept.

Investigated persuasive elements used across various streaming platforms aimed at conversions for subscriptions.  Designed elements within the onboarding user pathway to encourage user conversion. Validated design concepts via user testing.